Web design in Indianapolis.

Web design in
Indianapolis

You should invest in high-quality, high-performing web design so that people are glad they landed on your website out of all the websites they could’ve visited.

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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023

Top 1% Digital Agency in United States
Ranked by UpCity 2022

Fastest-Growing Companies in the USA
4 Years in a Row

Top 1% Best Digital Marketing Award
Ranked by Expertise 2023

#2 Global Award Winner
Ranked by MASHABLE

Top 1% Award of Excellence Winner
Years 2020, 2021, 2022

500+ 5-Star Reviews in Google
Ranked by Our Customers

Top 1000 Global Digital Agency
Ranked by Clutch 2022

#1 Global Digital Agency
Ranked by Business Journal

Top Rated SEO Agency
Ranked by SEO Blog 2023

Top Ecommerce Development Company
Ranked by Selected Firms

Top Web Development Agency
Ranked by Design Rush

Top 1% Global Leader Digital Agency
Ranked by Clutch 2023

Top 1% Digital Agency in United States
Ranked by UpCity 2022

Fastest-Growing Companies in the USA
4 Years in a Row

Top 1% Best Digital Marketing Award
Ranked by Expertise 2023

#2 Global Award Winner
Ranked by MASHABLE

Top 1% Award of Excellence Winner
Years 2020, 2021, 2022

500+ 5-Star Reviews in Google
Ranked by Our Customers

Top 1000 Global Digital Agency
Ranked by Clutch 2022

#1 Global Digital Agency
Ranked by Business Journal

Top Rated SEO Agency
Ranked by SEO Blog 2023

Top Ecommerce Development Company
Ranked by Selected Firms

Top Web Development Agency
Ranked by Design Rush

Did you know three new websites are created every second?

Let’s say you read at an average speed of 238 words per minute. By the time you finish reading this web page, a staggering 1,620 new websites will be created.

Of course, we’re talking about the global scale.

Luckily, businesses based in Indianapolis, Indiana, won’t have to compete against every new website created. They’ll only need to face off against Indianapolis businesses in their niche industry. But given that Indianapolis ranks No. 3 on the annual Best of the Midwest: Startup Cities Rankings list (and shows no signs of stopping), you shouldn’t take your competition lightly.

rankings over the years

What you should do is invest in high-quality, high-performing web design so that people are glad they landed on your website out of all the websites they could’ve visited.

Let’s discuss the importance of web design some more and explain why working with a professional Indianapolis web design agency like NEWMEDIA is the way to go.

Indianapolis website design, UX, digital development and marketing agency

INCREDIBLE PRODUCT MEETS IMPECCABLE DESIGN

Top 1%

Global Leader Digital Agency

Ranked by Clutch 2023

Top 1%

Digital Agency in United States

Ranked by UpCity 2022

NEWMEDIA.COM

Web Design | SEO+Social Digital Marketing Agency

We can craft the perfect digital strategy to grow your business, and then execute it for you to generate massive scale. And we can move much faster than you would expect.

Telephone

(463) 279-5960

Address

120 E Market Street, Suite 1290 Indianapolis, IN 46204

Why Web Design Services Are a Must

Although they started as a nice-to-have feature, high-performing websites have quickly become a must in the digital age. Well, at least they are a must for any business based in Indianapolis, Indiana, and beyond that wants to stay competitive and thrive, even amid cutthroat competition.

We would even go as far as to say that web design can make or break your business. After all, as many as 75% of customers judge a company and its credibility based on its current website.

So, do you want your business to be judged based on an unattractive, outdated, and unfunctional website? Or do you want to wow your customers with an ultra-modern, highly engaging, and user-friendly site?

We all know the answer to that question. But let’s talk specifics. Why should you hire Indianapolis web design services for your business?

Starting Off on the Right Foot

Imagine this – a potential customer is looking for something on the internet and happens upon your website. They click on it, and your website loads. What do you think comes next? If you answer that they’ll comb through your website, read your content, and explore your products and services, we’ve got bad news.

Chances are they’ll click away in a matter of seconds if they don’t like what they initially see.

Believe it or not, it only takes 50 milliseconds to form a first impression of a website, as seen below.

first impression

With this in mind, it becomes clear that it isn’t your content or your products and services that initially draw in potential customers. It can’t be. There’s simply not enough time. It’s web design. It’s what people see when they first open your website. If they like it, they’ll give your business a chance. If not, your bounce rate will go up a little bit.

Mastering Search Engine Optimization (SEO)

If you’ve spent any time researching digital marketing, you must’ve had one notion constantly pop up – search engine optimization (SEO). As its name suggests, SEO is all about pleasing the search engines to get them to rank your websites and other digital channels (hello, social media marketing!) higher.

But what does web design have to do with search engine optimization? As it turns out, quite a lot.

Your website’s structure, user experience, and mobile-friendliness directly impact how search engines perceive and rank your website. And these three factors are directly dictated by web design.

Make your website simple to use, easy to navigate, and responsive, and both users and search engines will reward you, one with trust and loyalty and the other with higher rankings.

Getting Your Audience to Trust You

“Trust” is a big word for many customers. They don’t use it lightly or develop it quickly, for that matter. So can web design truly inspire trust? The answer is a resounding yes!

As many as half of internet users factor in web design when forming an opinion about a business, as seen below.  

web design importance for branding

The situation is simple, really. People don’t trust poorly designed websites and, in turn, the businesses running them. They’ll simply click away from these websites and find those that meet their expectations regarding professionalism. Those are the websites they can trust and do business with.

Crafting a Rock-Solid Brand Image

All your marketing strategies should directly reflect your brand, its story, and its message. Website design is no different.

Except, website design is in a unique position compared to other traditional and internet marketing channels. How? Well, it’s virtually the only marketing avenue combining different types of media, from text to images, videos, and interactive elements.

As such, website design can be used to build a rock-solid brand image that intertwines creativity and technology. Even the smallest graphic design elements (e.g., the design of your call-to-action buttons) can contribute to this image, making your brand recognizable on and off the internet.

Achieving Consistency in Every Pixel and Message

Let’s say a potential customer finds out about your business on a webinar or through an influencer (or any other form of inbound marketing). The first thing they’ll probably do is look you up online. For them to get the impression your brand is well put together, every aspect must exude coherence, from your web design to the message it conveys.

Work with one of the Indianapolis web design companies with a proven track record of success, and that’s precisely what you’ll receive.

Every page on your website should be consistent with your overall brand, down to the call-to-action buttons. This means using the same color scheme, typeface, and tone of voice as you would on your other marketing materials.

The result? Your customers will know exactly what to expect from your company, making it easy for them to develop loyalty and become long-term customers.

Sending a Strong Message About Your Customer Service

Website design is about much more than an attractive website. One look at a website and visitors can instantly tell how much the company values its customers. What do we mean by that?

Well, you see, your website is like a customer service representative available around the clock and around the globe. Making your website design impractical and complex is the same as making your customer service representative only give inaccurate, vague, or overcomplicated answers to your customers.

At the same time, making your website attractive, easy to navigate, and inviting sends a clear message: “We’re here to help.”

With all the information out in the open and organized in a logical and visually pleasing way, your website becomes a testament to your commitment to providing exceptional customer service and user experiences.

Leaving Competitors in the Dust

 

Let’s say, for the sake of argument, you don’t want to invest in web design, digital marketing, and anything having to do with online visibility. You might be old-school or simply believe your products and services should do all the talking.

But let us ask you one question: How do you plan on giving your products and services the spotlight they deserve when you can’t even secure them a stage? Your products and services can talk all they want, but if there’s no one around to hear them, it’s in vain. And do you know why no one’s around? Because they’re listening to your competition.

The competitors who have realized the importance of website development and design and made developing a custom website the focal point of their marketing strategy will have no problem outshining those clinging to old-school notions. It might sound harsh, but it’s the truth.

There’s simply no way to stay competitive in your niche industry without a solid digital strategy and a reliable digital agency to devise and implement it.

Embrace the wonders of high-quality website development and design, and your business will be the one to leave others in the dust.

What Can an Indianapolis Web Design Agency Do for Your Website?

By now, you’re probably excited about all the doors web design can open for your business. You might even want to take matters into your own hands and start building a new site. Though we appreciate the enthusiasm, we must advise against this DIY approach.

The best web designers in Indianapolis are the only ones who can truly deliver what your business needs in terms of high-performing web design. If you’re still hesitant about hiring a professional web designer (or a whole team of them), have a look at what they can do for your business.

Here’s a taste of what we do.

Building Custom Websites

Custom website vs website template

Top web designers primarily deliver custom websites. Why? Isn’t it easier to just go with a website template or theme?

Though it’s a more straightforward path to a new site, choosing a website template or theme has multiple disadvantages over building custom websites.

The best web designers in Indianapolis build websites tailor-made for your business, as these are the only websites that can be fully customized (from the layout to the visuals), scalable as small businesses grow, and unique enough to reflect your brand’s individuality.

Go for a website template or theme, and chances are you’ll be sharing your website with thousands of companies in Indianapolis, Indiana, and beyond.

Ensuring Solid Navigation

Without ease of use, all the other characteristics of good web design are irrelevant. After all, few visitors will stick around long enough to discover them. And what lies at the foundation for an easy-to-use website? That’s right, solid navigation!

The ultimate goal of site navigation is for your customers to go from point A (entering the website) to point B (completing their “mission”) as effortlessly as possible. And if they want to add a few stops between the starting and the ending point, they should be able to do so hassle-free.

To make your website easy to navigate, a reliable Indianapolis web design agency will keep its design somewhat conventional. This means that the main navigation will be at the top of the page and the secondary at the bottom, both kept simple and self-explanatory. It also means all the important information will be put up front with easy ways to branch out from there to other web pages.

Locking in a Responsive Design

What device are you using to read this web page? Is it a desktop computer, a laptop, a smartphone, or a tablet? Whatever your answer is, one thing should remain the same – you have no issues reading it.

Do you know why? Because NEWMWEDIA believes a website without a responsive design is like a book with missing pages – frustrating and impossible to follow. We also know that almost 60% of internet traffic comes from mobile devices, as seen below. That’s why we take a mobile-first approach to web development and design.

mobile version traffic

And that’s precisely what you should expect from a top Indianapolis web design agency. No matter which device a person uses to access your website, a positive experience should be guaranteed.

Populating Your Website With Quality Content

Text, images, videos, infographics, interactive elements, and downloadable resources are just some of the content you can have on your website. When choosing the content for your website, you must ensure it is of high quality, has a clear purpose, and conveys your intended message.

If this seems too overwhelming, don’t worry. Your chosen agency is here to help.  

Any skilled Indianapolis web design team should have a person in charge of graphic design, ensuring you only get custom-made graphics. The difference between these graphics and stock images is astounding and similar to the custom website vs. website template debate.

Your designated team should also be able to help you develop a sound content strategy. High-quality content writing is crucial for your credibility in the field and a welcome addition to your web design.

Paying Attention to Web Development

Though not under the umbrella of web design, web development is inseparable from web design services. After all, it’s web development that brings the concept of web design to life. Also, this aspect is crucial in ensuring a positive user experience on your website.

Take page loading speed as an example. A poor loading speed can have devastating effects on user engagement, conversions, and trust, as seen below.

cunsumer actions

Paying equal attention to your website’s appearance and functionality is the only way to ensure an effective online presence.  

Our Past Projects

Our Esteemed Clientele

With over two decades of experience and a highly skilled team, NEWMEDIA can take on any company, big or small, and completely transform its online existence. And we have dozens of case studies, over 500 five-star reviews, and numerous industry awards to prove it.
Some of our clients include:

Delta Sky Club

The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.

California Almonds

NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.

Six Flags

The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.

PostNet

PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.

YMCA (The Y)

YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.

Haystack

When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…

NEWMEDIA.COM

Make Waves in the Digital Sea With NEWMEDIA

By now, one thing’s abundantly clear – your website is critical to your online marketing strategy’s success. That’s why you should settle for nothing less than an award-winning web design agency crafting captivating digital experiences and providing strategic online solutions.

We can serve simply as your Indianapolis web design company, or we can assist with all your future projects in the digital marketing sphere. Social media management, search engine optimization (SEO) strategy, email marketing – you name it, we’ve mastered it.

Take a look at our website to find out more about our digital marketing services and see the kind of attractive, easy-to-use, and responsive website you can expect from us.

But don’t just take our word for it

Our Recognitions Speak for Themselves

Upcity

ranks NEWMEDIA a Top 1% Digital Agency in the United States

Clutch

ranks NEWMEDIA a Top 1% Global Leader Digital Agency.

​Mashable

ranked NEWMEDIA's work the #2 Global Award Winner (and they ranked Twitter #3).

​The Inc. 5000

ranks NEWMEDIA among its fastest-growing companies, 4 years in a row.

Don't be confused by the many imitators, with names that look and sound alike - there is only one, original NEWMEDIA.COM - helping clients grow their businesses since 1996.

A SAMPLE OF OUR

DIGITAL SERVICES

Responsive
Website Design

Complex
Web Development

Digital Marketing SEO/ SEM/ PPC/ Social

Ecommerce
Web Design

Local
Search Engine Optimization

Custom
Website Design

WordPress
Website Design

Search Engine Optimization SEO

Enter Newmedia

Use Our Digital Marketing Services to Transform Your Online Presence

After exploring the wonders our digital marketing agency can do, there’s nothing left to do but reach out. You can do so via email ([email protected]) or phone (463-279-5960). Of course, you can also visit us in person at our beautiful offices located at 120 E Market Street, Suite 1290, Indianapolis, IN 46204.

Telephone

(463) 279-5960

Address

120 E Market Street, Suite 1290 Indianapolis, IN 46204