Digital marketing in Dallas.
Digital Marketing
Dallas
Work with one of the top digital marketing agencies to create an indomitable online presence.
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Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Top 1% Global Leader Digital Agency
Ranked by Clutch 2023
Top 1% Digital Agency in United States
Ranked by UpCity 2022
Fastest-Growing Companies in the USA
4 Years in a Row
Top 1% Best Digital Marketing Award
Ranked by Expertise 2023
#2 Global Award Winner
Ranked by MASHABLE
Top 1% Award of Excellence Winner
Years 2020, 2021, 2022
500+ 5-Star Reviews in Google
Ranked by Our Customers
Top 1000 Global Digital Agency
Ranked by Clutch 2022
#1 Global Digital Agency
Ranked by Business Journal
Top Rated SEO Agency
Ranked by SEO Blog 2023
Top Ecommerce Development Company
Ranked by Selected Firms
Top Web Development Agency
Ranked by Design Rush
Dallas Based Businesses
As any Texan will tell you, bigger is always better. And in the beautiful city of Dallas, bigger is exactly what you’ll find from a business perspective. According to the Dallas Economic Development website, the city is home to over 65,000 businesses, which join the 3 million that call Texas their home. Dallas is such a major business hub that the Dallas Business Journal notes that it’s ranked seventh among the top business hubs in the United States.
That's all very impressive.
But as one of those many, many business owners, the sheer volume of companies operating in Dallas means you’ll face a ton of competition when trying to get new clients from the web. No matter what you do, there’s another company doing it, too. To stand apart from the crowd, you need a full-service digital agency that gets your online presence booming as much as you want your business to boom.
NEWMEDIA is one of the leading digital marketing agencies in Dallas. And we’re going to tell you exactly why we should be your digital marketing company of choice.
Dallas website design, UX, digital development and marketing agency
INCREDIBLE PRODUCT MEETS IMPECCABLE DESIGN
Top 1%
Global Leader Digital Agency
Ranked by Clutch 2023
Top 1%
Digital Agency in United States
Ranked by UpCity 2022
NEWMEDIA.COM
Web Design | SEO+Social Digital Marketing Agency
We can craft the perfect digital strategy to grow your business, and then execute it for you to generate massive scale. And we can move much faster than you would expect.
What Do Digital
Marketing Agencies Do?
Why tell you what digital marketing agencies do when we can show you the results that these marketing campaigns offer? When we provide digital marketing services to your Dallas-based business, we’re doing it to achieve four things:
Top-Notch Lead Generation
In this chart from MarketCircle, we see that most businesses name generating leads as their most difficult challenge:
And it’s not just getting some leads through the door that’s the problem. The 61% of people who name lead generation as one of their top marketing challenges also have to deal with prospect qualification. After all, a lead isn’t of much use to your business if the person behind the number doesn’t care about your product or is looking for something that you don’t sell.
With getting leads being such a huge challenge, you need something that’s better than the faceless traditional methods that lead to you spending good time (and money) on people who’ll never buy.
Digital marketing has the answer.
Take a look at this chart from Enilon:
That chart shows us the number of downloads one of Enilon’s clients achieved after a simple homepage redesign. Before the redesign, the company had 1,044 people downloading from its website per month. After the new homepage went live, that number shot up to 1,232 and enjoyed a consistent upward trend to the point where the site had 1,352 downloads after four months.
Now, in a typical landing page setup, every download requires a customer to send across an email address (or something similar) to get their hands on a lead magnet. More downloads mean more email addresses. And every one of those email addresses is a potential customer.
What we see here is the near-instant effect that something as simple as web design can have on the number of leads a company generates. Combine web design with the many other digital services NEWMEDIA offers, and you’re in a prime position to turn your website into a lead-generation machine.
Boost Your Conversion Rate Optimization
Beyond getting leads, you need to know how to convert them. Otherwise, what’s the point of having thousands of people checking out your website? If those people aren’t doing what you want them to do, whether that’s buying something, getting in touch, or giving you their details, all of that traffic passes you by.
Top digital marketing agencies don’t simply generate traffic. They optimize every aspect of the process, so that traffic turns into customers.
Take a look at this chart from Digital Marketing Community:
There are two stats to pay attention to here:
- A huge 55% of marketers say that they struggle to find leads that convert.
- Even worse, 57% of survey respondents say that getting customers to even talk to them is a major challenge.
Both of those challenges fall onto the conversion spectrum. And they’re both challenges that your business can solve with the help of a digital marketing firm that understands how to get qualified leads that want to convert.
Help With Brand Development
How do you get people talking about your brand?
You get it in front of more people. The more people who know about you, the more people you’ll have talking about you, which means more people know about you, so more people talk about you…
And we’re getting dizzy.
But you get the point.
A branding agency makes getting more eyes on your business for as low a cost as possible their bread and butter. And when it comes to getting more people talking about your business, there’s nothing better than digital marketing. Take a look at this chart from VeecoTech:
What you see here is a chart telling you approximately how much it costs to reach 2,000 people with various marketing methods. Direct mail is the most expensive, costing $900 per 2,000 people, meaning you spend $0.45 per person reached. Cast your eyes to the other end of the chart, and you’ll see two digital marketing strategies:
- Social networking – $75 per 2,000 people
- Internet search – $50 per 2,000 people
The differences in cost versus the reach you get for each strategy are staggering. You could combine social networking and internet search to get a cost of $125 per 4,000 people, and you’d still have to run over seven campaigns before you hit the same costs as direct mail.
And you’ll have reached 28,000 people instead of 2,000 for that money. The simple point is that internet marketing gets you in front of thousands more people than traditional marketing at a far lower cost. If you’re looking to build a brand, the web is the place to be.
Get You in Front of Your Target Audience
The goal of all digital solutions is simple:
Get your website, social media profiles, and anything else you have online in front of your target audience.
But a lot of companies have a problem with that, as we see from an article published in The Huffington Post. A huge 72% of businesses say they need help finding their target audience online, even when they know what types of people they need to market toward. Knowing what your audience looks like is only half the battle. If you don’t know where they hang out or what they want to see from your online marketing, you’re not going to grab their attention.
Your digital success depends on you getting in front of people who want to buy from you.
NEWMEDIA creates innovative solutions designed to help you both identify your target audience and get in front of it.
Our Range of Digital
Marketing Services
How do we do it?
That’s the question that any local businesses (or their owners) will have if they’ve gotten this far.
And the answer’s simple:
We combine seven digital marketing techniques into a strategy that gets your company more leads and results in business growth.
Social Media Marketing
We’re not revealing some big secret when we say that social media management and marketing are big deals in the digital space.
Everybody already knows it.
But it’s not until you check out the stats in this Social Sprout post that you’ll see why your internet marketing agency needs to get you flying on social:
These stats come from 2021.
In 2021, 43% of social media users found out about new products or services on the internet, with the stats saying that number will stay consistent over the next few years. Another 42% learn about brands online, with 38% saying they use social channels to buy services.
Discovery, learning, and buying. Those are the three key elements of any good sales funnel, and good social media marketing lets you wrap them all up into one package.
Web Development and Design
We already covered why a simple change in a website’s design can have a huge impact on results. If you need to remember, scroll back up to the lead generation section to see how a few tweaks to a homepage resulted in a company getting hundreds more downloads every month.
But there’s something we need to cover beyond the results:
Web design and web development are different.
A lot of companies think they are the same, with even businesses in the digital marketing space lumping them together. But the reality is that design and development are two sides of the same coin.
The web development side is all about getting under the hood and tinkering with how your website works.
Are all the connections to databases working? Does every internal link deliver the page the user expects to see? Does your website actually work? We’re looking to say “Yes” to all of those questions.
On the web design side, digital agencies tweak how your website looks and feels when a visitor makes their way through it. This is all about the front-end impression you give to the user, which this Kinesis post proves is vital:
There are some interesting stats to ponder here.
A staggering 94% of people say that their first impressions of the quality and professionalism of your website come down to design. A further 75% will judge your credibility based on their opinions of your site’s design.
Who said we don’t judge books by their covers?
Web design is all about making sure that the majority of people who judge your site based on its looks get what they come to see. With development, your digital marketing experts make sure the site works like it should once your visitors stop looking at the cover.
Search Engine Optimization (SEO)
When a business looks to an agency to provide digital solutions, that usually means they want to set up SEO campaigns.
You probably know the basics of SEO, with keywords, backlinks, content, and all of the behind-the-scenes stuff combined to strengthen your company’s digital presence in search.
If you’ve tried SEO before, you know something else:
It’s tough.
But believe us when we say that getting it right is worth it. Or, don’t believe us. Believe this chart from First Page Sage instead:
Those stats show the ROI generated by good SEO by industry. And no matter where you look, you’ll see ROI ranging from 300% to an enormous 1,350%, depending on what your business does. The real estate industry has it really good, with SEO delivering consistent ROI that’s about double the three-year average for the sector.
What if you have an accounting firm or otherwise work in financial services?
You’ll see similar results, with SEO delivering about 1,000% ROI on the money you put into it. Digital marketers use SEO services because they get results. Let NEWMEDIA show you exactly what those results could be.
Content Marketing
If you’ve spent five minutes researching digital strategies, you’ve probably learned a catchy little phrase:
Content is king.
Your digital marketing agency may dress that phrase up by saying something like, “let’s build a streamlined communication process for your business.” But in the end, it comes down to the words you put on pages being the things that make your audience like and trust your business.
Digital advertising and marketing are all about content. And the stats show us that content gets results. This time, we turn to Foleon to show us the numbers (with a little help from First Page Sage):
Granted, these numbers focus on the B2B space. But no matter what industry you look at, you see a positive ROI from content marketing. Real estate is the clear winner again, with 1,389%. But we see medical devices (1,183%) and financial services (1,031%) coming in strong, too. Even at the lowest end of the scale (e-commerce), we see a 317% ROI.
Good content ties into your strategic marketing plan because it teaches people about your business and makes them want to talk to and buy from you.
Pay-Per-Click (PPC) Campaigns
A ton of digital marketing investment gets poured into online advertising campaigns that require you to pay for every click that you get on an ad. According to Nutshell CRM, the average mid-sized company spends between $15,000 and $20,000 per month on PPC campaigns, with the average cost per click coming in at $2.59.
Assuming you’re spending $20,000 at that $2.59 per click rate, that means PPC nets your business about 7,700 monthly visitors, give or take a few hundred.
Those are solid numbers.
But this particular digital strategy doesn’t mean a thing if you’re not turning those visitors into customers. Your combination of Google Ads, Display Network marketing, and social media ads has to entice people, with your site doing the rest of the work to get them over the line.
Get any one of those components wrong, and the $20,000 monthly spend goes down the drain.
But if you work with a digital advertising agency that knows how PPC management works (NEWMEDIA says hi!), the $20,000 monthly spend will be a drop in the ocean compared to how much revenue you get from sales.
Reputation Management
We talked earlier about how much first impressions matter in the online world.
But your customers don’t rely always rely on their first impressions to make buying decisions. They’re hungry for information, and they’re going to look all over the web to find it.
Case in point – this simple stat from Louisa Zhao:
To put that into context, 19 out of every 20 people who even consider buying from your Dallas business are going to check out what other people have to say about you before they part with their hard-earned money.
What if all they see are bad reviews and people bad-mouthing your company?
The best Dallas digital marketing agencies, such as NEWMEDIA, ensure that doesn’t happen by delivering reputation management services that keep your online record spotless.
Email Marketing
“Email?” we hear you ask. “Isn’t that a dead end these days? I’d rather you guys focus on my SEO strategy.”
First, kudos for recognizing how important SEO is for your business.
Second, email is far from dead. It’s actually one of the most powerful ways of getting leads, as long as your digital marketing company knows what it’s doing.
Check out this chart (with its handy arrow) from Maven Marketing LAB:
If we asked you to give us a dollar in return for $40 out of our pockets, you’d snap it out of our hands, right? Why not give us a thousand dollars and let our digital marketing firm turn that into $40,000 with email?
Our Past Projects
Our Esteemed Clientele
Over the years, we’ve had the opportunity to work with hundreds of clients of all sizes from a range of industries for website designing and redesigning projects. Some of our clients include:
Delta Sky Club
The new Delta Sky Club website portal, designed and developed from scratch by NEWMEDIA, allows Delta passengers who go online in any of their Sky Club lounges across the U.S. to quickly get news, weather & stock market information, in addition to tracking flights on any airline (not just Delta!), searching directly in Google, and getting maps and driving directions to/from any address on Earth.
California Almonds
NEWMEDIA Los Angeles, in collaboration with Sterling-Rice Group (SRG), built a new website for the Almond Board of California under an aggressive development timeline. We built a multi-language website for them while ensuring a consistent user experience by bringing all four existing websites into a single universal system. Our team of experts delivered this mammoth project even after the deadline was shortened by four weeks.
Six Flags
The Six Flags team reached out to NEWMEDIA for a complete website redesign and multi-site ecommerce web development. We redesigned the website to change its complete look and feel and organized content into categories and subcategories to simplify content discovery for visitors. Over the course of the project, we worked in close coordination with the Six Flags team to deliver the website quickly before their parks reopened.
PostNet
PostNet approached us to completely redesign all their websites, including those of franchisees. We developed a fresh responsive website for them to offer a consistent browsing experience to visitors irrespective of the screen size of the device they use to access the website. Additionally, we developed a tool to help visitors find their nearest PostNet center. Finally, we designed the 300+ franchise websites for them with local SEO and franchise SEO.
YMCA (The Y)
YMCA (now “The Y”) is an organization that we’ve all heard of and/or been a part of at one time in our lives. YMCA of Metro Denver came to us for a fresh website design that would communicate their mission of being for youth development, healthy living, and social responsibility. Even more exciting, they had just had a brand refresh and this was the chance to support that refresh with a complementary website.
Haystack
When CBS Television was producing the show that came to be called Haystack Help, they needed a complex yet easy to use website application to direct the TV viewers to visit, and their search for a Denver website developer led them to NEWMEDIA. Initially, prior to contacting NEWMEDIA, they had selected another web development partner for the project. Then, there was a problem…
NEWMEDIA.COM
Dominate the Web With a Full-Service Digital Agency
We want to tell you a little secret.
Those seven services our digital marketing agency offers are only the tip of the iceberg when it comes to what we can do for your Dallas business. We do so much more, whether that’s coming up with a marketing strategy, handling your media planning (with plenty of good content for press releases), or conducting market research for your business. We even offer mobile app development services.
We do it all.
And we do it well.
But don’t just take our word for it
Our Recognitions Speak for Themselves
Upcity
ranks NEWMEDIA a Top 1% Digital Agency in the United States
Clutch
ranks NEWMEDIA a Top 1% Global Leader Digital Agency.
Mashable
ranked NEWMEDIA's work the #2 Global Award Winner (and they ranked Twitter #3).
The Inc. 5000
ranks NEWMEDIA among its fastest-growing companies, 4 years in a row.
Don't be confused by the many imitators, with names that look and sound alike - there is only one, original NEWMEDIA.COM - helping clients grow their businesses since 1996.
The quality of our digital marketing services led to Clutch naming us as one of its top 1% of global leaders in the digital agency space. UpCity calls us one-percenters, too, naming us as one of the United States’ leading digital agencies. And if it’s local markets you’re more concerned with, Expertise.com says we’re the leading providers of digital marketing services in all of Dallas, TX.
Best of all, we’re based right here in Dallas, TX.
A SAMPLE OF OUR
DIGITAL SERVICES
Connect with Us
LET'S GROW YOUR BUSINESS TOGETHER
Drop in on the team at Rosewood Court, Uptown, 2101 Cedar Springs Rd., Suite 1050, Dallas, TX 75201, or give us a call at 214-347-0749 so we can start planning out your digital strategy.